Research methods

Aims of the course

To prepare students for individual and team research work with special emphasis on master’s thesis preparation process based on efficient use of modern IT tools.

Course syllabus

1. Specifics of research process in business sciences with special emphasis on sports management
2. Conceptual foundations of research work
- Concepts, definitions, theories and models
- Formulation of the research topic
3. Research approaches and designs
4. Research ethics
5. Measurement issues
- Level of measurement
- Reliability and validity of measurement
6. Data typologies
7. Secondary data search
- Sources of secondary data
- Techniques of data search and evaluation
8. Primary data collection
- Observation, interview, survey, experiment
- Questionnaire design and testing
9. Data quality
10. Data analysis
- Methods of qualitative analysis
- Methods of quantitative analysis
11. Research report preparation
- Written communication of research results
- Oral communication of research results

Course director(s)