Aims of the course

no description

Course syllabus

1. Opredelitev pospeševanja prodaje
2. Načrtovanje programov pospeševanja prodaje
2.1 Pospeševanje prodaje porabnikom
2.2 Pospeševanje prodaje trgovini
2.3 Pospeševanje prodaje prodajnemu osebju
3. Oblikovanje in izvajanje programov pospeševanja prodaje
4. Povezovanje orodij pospeševanja prodaje z drugimi orodji trženjskega komuniciranja
5. Presojanje uspešnosti in učinkovitosti pospeševanja prodaje
6. Pravne in etične omejitve v zvezi s pospeševanjem prodaje
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1. Sales Promotion: Introduction and current trends
2. Planning sales promotion programs
2.1 Selecting consumer-promotion tools
2.2 Selecting trade-promotion tools
2.3 Selecting sales force promotion tools
3. Designing and executing sales promotion programs
4. Integrating sales promotion with other marketing communications tools
5. Evaluating sales promotion effectiveness and efficiency
6. Legal and ethical issues in sales promotion

Course director(s)