E-Marketing in Tourism

Aims of the course

- To upgrade the knowledge of marketing in tourism by the form of electronic marketing.
- Learn about the influence of internet in marketing in tourism.
- Mastering the Internet as a marketing tool.
- Develop ability to recognize the basic models of e-commerce and e-marketing.
- To introduce students to the use and transfer of knowledge to practical Slovenian tourist companies.

Course syllabus

1. Internet and information- communication technologies in tourism
2. Four bacic types of e-commerce models: B2B, B2C, C2B, C2C in tourism
3. Internet marketing in tourism
4. Internet as a market research tool in tourism
5. E-marketing mix in tourism
6. E-marketing for airlines company
7. E-marketing for hotels
8. E-marketing for travel agencies and tour operators
9. E- marketing of tourism destinations

Course director(s)