Digital innovation

Aims of the course

Digital Innovation aims to equip students with knowledge and tools enabling them to confidently conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course is that the digital revolution is rapidly transforming the fundamental nature of many companies in a wide range of industries and executives, entrepreneurs and general managers need to understand the economics, technology paradigms and management practices of innovating in digital-centric businesses to ensure corporate and personal success. The course attempts to train students in using creative skills and creative problem solving, applying the open problem-solving principles in managing digital innovation.

The objective of the course is to introduce the critical elements of designing and developing digital products and services, how these can be configured and lead, and how the results are managed. These elements include economic and technological principles underlying digital transformation, identifying and integrating diverse user needs, organizing and leading product and service innovation initiatives, addressing different funding possibilities.

Course syllabus

This course is designed to provide an understanding of the latest digital technologies and their impact on innovation in business. It will cover the theory and practice of digital innovation, exploring the various tools and strategies used in the process. Students will learn how to identify digital opportunities, create innovative business models, and develop a culture of innovation within an organization.

The main topics include:

• Path to Digital innovation: Innovation diffusion theory, technology adoption
• Business model development, business model innovation, disruptive innovation and strategic renewal
• Existing business models and new digitally enhanced and led business models emphasizing platforms, ecosystems and organization
• The competitive interactions among firms with different digital business models;
• Value creation and value capture in digital innovation
• How to best organize and lead product and service innovation initiatives in the digital space
• Leading digital transformation, digital mastery
• Digitally-mediated work and workplaces
• The importance and the content of the creative (idea management) process as an underlying mechanism for digital innovation management
• Innovation on the basis of technology, the role of personal innovativeness with technology
• The micro-foundations of innovation at the individual and team levels

Course director(s)