Prof. Dr. Lena Steinhoff is Chaired Professor of Business Administration, esp. Marketing and Digital
Transformation, at Paderborn University’s Faculty of Business Administration and Economics. Her research
interest is relationship marketing. Specifically, Lena Steinhoff explores the intended as well as the unintended
effects of various relationship marketing instruments and derives implications for their optimal deployment. Digital
transformation’s manifold opportunities and challenges for customer relationships represents a focus of her work.
Her research has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of
Retailing, Journal of Service Research, Journal of International Marketing, Journal of Business Research, Journal
of Service Management, Industrial Marketing Management, Journal of Service Management Research, and the
Marketing Science Institute (MSI) Working Paper Series. Together with Robert W. Palmatier, Lena Steinhoff has
authored the book “Relationship Marketing in the Digital Age”, published 2019 at Routledge Taylor & Francis.
Lena Steinhoff serves on the editorial review board for the Journal of the Academy of Marketing Science as well
as the Journal of Public Policy & Marketing and as an ad-hoc reviewer for, among others, the Journal of
Marketing, Journal of Retailing, Journal of Service Research, Journal of Business Research, and Journal of
Interactive Marketing.
Lena Steinhoff is the recipient of the 2021 SERVSIG Emerging Service Scholar Award. Beyond, her research has
been awarded the 2021 Davidson Award of the Journal of Retailing, the Best in Conference Award of the 2022 Summer Academic Conference of the American Marketing Association, and the 2016 Robert D. Buzzell MSI Best
Paper Award of the Marketing Science Institute, among others. Forthermore, she received the 2020 Best
Reviewer Award of the Journal of the Academy of Marketing Science. In 2025, Lena Steinhoff was appointed as a
member of the North Rhine-Westphalian Academy of Sciences and Arts.

Gostiteljica na Ekonomski fakulteti je prof. dr. Tanja Dmitrović.

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