Sustainable Tourism Management
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Duration
2 years
4 semesters
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Points
120 ECTS
per programme
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Title
MA
Master of Arts
The Sustainable Tourism Management programme is a completely revamped and up-to-date master's programme in which you will acquire knowledge about business in tourism, sustainable development, and innovation in tourism.
Practical learning and programme focus
Tourism is an extremely dynamic and highly promising industry. The focus of the programme is on practical experience, therefore all subjects in the field of tourism include numerous on-site visits, project work with companies, work on real-world case studies, and lectures by numerous domestic and foreign managers and experts. You will also acquire basic managerial skills necessary for successful work in tourism, as well as gain knowledge in the field of accounting and strategic management. Sustainable Tourism Management is also the only Slovenian programme that has TedQual accreditation, which is awarded by the International Tourism Organisation.
Career opportunities in tourism
Tourism is a highly creative industry, involving and intertwining transport, sport, culture, and the arts, and offering exceptional opportunities for career growth and development. Studying Tourism will enable you to pursue a further entrepreneurial path, as most companies in tourism are small and medium-sized enterprises or provide a career in larger domestic and foreign companies in the hotel, catering, travel agency, tourist attraction operator, airline, or destination management organisations.
Is our programme right for you?
If you love travelling, experiencing new cultures, working with people and a dynamic and fast-paced environment, Tourism is the right choice for you! Upon completion of the programme, you will understand the tourism ecosystem, be equipped with knowledge in the areas of tourism business operations, tourism product development, the functioning of non-governmental sectors, the integration of innovation into tourism business models, ensuring sustainable transformation at both the company and destination level, and understanding digitisation and the implementation of digital solutions in the business operations of companies and destinations.
Remember that tourism is one of the fastest growing industries, accounting for one tenth of global GDP, with wide-ranging social, cultural, and environmental benefits. This Sustainable Tourism Management degree will help you develop your critical thinking, research skills, ability to adapt to new trends, and engender responsibility for a better economic, social, and environmental future.
The programme at a glance
- Duration: 4 semesters (2 years)
- Points: 120 ECTS
- Title: Master of arts
- Study mode: Full time
- Language: English
- Start of studies: October
- Application deadline: 30 June
- Tuition fee: Students do not pay tuition fees for full-time studies*
*Applies to students from EU and some non-EU countries. For detailed information, please visit our Fees and Price list webpage.
Programme highlights
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8th
place (global) on Eduniversal 2022-2023 ranking
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47%
of foreign students
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100%
graduates find employment within three months after graduation
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10
excursions to tourism companies per year
Curriculum – 1st year enrolment untill academic year 2024/25
1st year
1st semester
- Managerial Economics (7 ECTS)
- Research Methods and Techniques (7 ECTS)
- Tourism Economics (7 ECTS)
- Accounting Information for Decision-Making (7 ECTS)
2nd semester
- Economic Policies of the EU (7 ECTS)
- Sustainomics in Tourism (7 ECTS)
- Tourism Destination Management (7 ECTS)
- Elective course (7 ECTS)
- Business Skills Development 1 (4 ECTS)
2nd year
1st semester
- Service Design and Innovations in Tourism (7 ECTS)
- *Research Methods in Tourism (7 ECTS)
- *Tourism Marketing (7 ECTS)
- **Tourism Law (7 ECTS)
- **Tourism Policy (7 ECTS)
2nd semester
- Elective course (7 ECTS)
- Business Skills Development 2 (4 ECTS)
- Master's thesis proposal (7 ECTS)
- Master's thesis (21 ECTS)
Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.
* Students choose one course from the two listed.
** Students choose one course from the two listed.
Curriculum – 1st year enrolment from academic year 2025/26 NEW
1st year
1st semester
- Managerial Economics (7 ECTS)
- Research Methods and Techniques (7 ECTS)
- Sustainomics in Tourism (7 ECTS)
- Accounting Information for Decision-Making (7 ECTS)
2nd semester
- Strategic management 2 (7 ECTS)
- Tourism Business Management (7 ECTS)
- Destination Management and Marketing (7 ECTS)
- Elective course (7 ECTS)
- Business Skills Development 1 (4 ECTS)
2nd year
1st semester
- Service Design and Innovations in Tourism (7 ECTS)
- *Hospitality Management and Marketing (7 ECTS)
- *Tourism Marketing (7 ECTS)
- **Tourism in the European Union (7 ECTS)
- **Tourism Economics and Tourism Policy (7 ECTS)
2nd semester
- Elective course (7 ECTS)
- Business Skills Development 2 (4 ECTS)
- Master's thesis proposal (7 ECTS)
- Master's thesis (21 ECTS)
Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.
* Students choose one course from the two listed.
** Students choose one course from the two listed.
Why study at UL SEB
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1%
we are among the top 1% of business schools in the world
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3
we are crowned with three international accreditations EQUIS, AMBA and AACSB
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95
We are one of the top 95 business schools in the Financial Times rankings
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63
Study and connect with students from 63 diferent countries
Career opportunities
Graduates of the Sustainable Tourism Management programme are equipped for a variety of dynamic and impactful careers in the tourism industry. Possible professions are:
- Entrepreneur in the field of tourism
- Tourism Manager
- Director of a Destination Management Organisation
- Tourism experiences developer
- Hospitality manager in the field of catering, hotel management, tourist attractions
- Area Manager of International Tourism Markets
- Designer and marketer of tourist products
- Tourism development planner for destination organisations
- Planner of tourism development and policies in the public sector
- Tourism Analyst / Researcher
- Consultant in the field of tourism
- Tourism promoter
- Travel blogger
- Head of Online Distribution and Social Media Management
- Event organiser
- Strategist of sustainable development / social responsibility in a company
Mode of study
The programme is offered as a full-time study, allowing students to be fully immersed in a rich learning environment that combines academic knowledge with practical experience. This format supports close collaboration with peers, active participation in field research and excursions, and direct engagement with industry professionals.
Enrolment requirements and selection criteria
The following students can enrol in Year 1:
- Anyone who has completed a first-cycle study programme in relevant professional fields and has achieved at least 180 ECTS credits, or who has completed a pre-Bologna study programme to obtain a higher professional education in relevant professional fields;
- Anyone who has completed equivalent study programmes listed in the previous indent in other professional fields and has completed additional study obligations in the amount of 12 ECTS credits.
Additional study obligations can be completed by candidates during their studies at the 1st level, in advanced training programmes, or by taking exams in Microeconomics 1 (6 ECTS) and Introduction to Business (6 ECTS) before enrolment in the Master's degree programme.
Available Enrolment places
For citizens of Slovenia and the EU:
Full-time study: 40
For non-EU citizens:
Full-time study: 12
For Slovenians without Slovenian citizenship:
Full-time study: 1
Selection criteria in the event of a restriction of enrolment:
If enrolment capacity is limited, in accordance with Article 41 of the Higher Education Act, candidates will be selected on the basis of the average grade in the first-cycle study programme or bachelor study (70 %) and the grades in the type 2 and type 3 exams in the first-cycle study programme of the UL SEB (30 %).
A table with the subjects listed for each programme and the calculation formula can be viewed here.
Useful information and insights
Studying and living in Ljubljana
About Ljubljana & Slovenia
If you are looking for a green and safe oasis, Slovenia is the place for you. In this unique country, the Pannonian, Alpine and Mediterranean worlds meet and weave a tapestry of natural, cultural and culinary diversity. Ljubljana is one of the greenest and smallest capital cities in Europe and the economic and cultural centre of Slovenia.
Living in Ljubljana
Living in Ljubljana as a student is a unique and rewarding experience. The city is vibrant yet cozy, easy to get around, and full of student-friendly cafés, cultural events, and green spaces. With a strong international community, affordable living costs, and a safe environment, it’s easy to feel at home while studying here.
Studying at UL SEB
Student life is much more than just studying. It can be the best, most challenging, most stressful and most rewarding time of your life. Take a look at some practical information about what to expect as a student at UL SEB and what activities you can take part in.
Individual consultation with a recruiter
Are you interested in studying at our school and still have questions? Book a individual online counselling session with our recruiter! This is a great opportunity to get personal advice and more information about the programme, the application process, study opportunities and student life in Ljubljana.
Whether you are just exploring your options or are ready to apply, we are here to help you every step of the way.
Fill in the form below and we will contact you to arrange an appointment for a personal interview.
Let's get in touch
Programme Coordinator
Kir Kuščer
Office hours
Wednesday at 11:00
cabinet RZ-106
Presentation document
