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Marketing in Tourism


Aims of the course

To introduce basic marketing principles regarding marketing mix in tourism
To introduce students with basic methods, analyses and approaches to marketing strategies in tourism enterprises
To encourage students to think and develop appropriate marketing strategies for real Slovenian and international tourism enterprises/destinations.

Course syllabus

Introduction to tourism marketing
Marketing services, marketing mix for services
Marketing environment in tourism
Tourist behavior and motivation
Marketing research in tourism
Segmentation, targeting and positioning in tourism
Price strategies in tourism
Marketing channels in tourism
Marketing communications in tourism
Brands in tourism
Tourism destination marketing
Destination brands

Course director(s)

  • Office Hours
  • Thursday at 13:30 in P-305
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