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Aims of the course

The class is an introduction to and overview of entrepreneurship. The key course objective is to familiarize the student with the essential requirements for the successful planning of a new venture and the issues involved in managing a new venture:
- Overview of basic concepts and facts connected to entrepreneurship.
- Understanding entrepreneurs and the activities they perform.
- Familiarizing the students with the role of entrepreneurship in the economy.
- Understanding and performing the process of planning a new venture: Identifying and developing entrepreneurial opportunities. Analyzing business opportunities. Use of methodology for developing solutions, market analysis and financial data. Using a business plan to explore the issues of funding of new venture, building the entrepreneurial team and of financial planning.

Through group project work (developing business plans) students also develop teamworking skills.

Course syllabus

- The Entrepreneurial perspective: The nature and importance of entrepreneurs and entrepreneurship.
- Business ideas and product development approaches.
- From the opportunity to the business model: Developing solutions, prototyping. Understanding your customer. Market analysis. Business models. Marketing plan. Operations and R&D plan. Organizational plan. Assessment of risk.
- Assessing a New Venture’s Financial Strength and Viability.
- Funding of new and young ventures.
- The importance of intellectual property.
- Entrepreneurial growth. Harvesting.

Course director(s)

  • Office Hours
  • Wednesday at 13:30 in P-328
  • Office Hours
  • Wednesday at 15:00 in P-307
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