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Sales Promotion


Aims of the course

Deepen knowledge of sales promotion to differentiate from other forms of marketing communication.
- Connect the tool to promote sales of other forms of integrated marketing communications.
- Passing on knowledge for efficient and effective management and implementation of sales promotions.
- Develop the skills of planning, implementation and evaluation of sales promotion strategies.

Course syllabus

1. Sales Promotion: Introduction and current trends
2. Planning sales promotion programs
2.1 Selecting consumer-promotion tools
2.2 Selecting trade-promotion tools
2.3 Selecting sales force promotion tools
3. Designing and executing sales promotion programs
4. Integrating sales promotion with other marketing communications tools
5. Evaluating sales promotion effectiveness and efficiency
6. Legal and ethical issues in sales promotion

Course director(s)

  • LinkedIn: si.linkedin.com/in/vesnazabkar 
  • Twitter: twitter.com/vzabkar 
  • Skype: vesna.zabkar 
  • Office Hours
  • Thursday at 13:00 in P-331
  • Office Hours
  • Thursday at 15:00 in Zoom
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