Marketing in Tourism
Aims of the course
To introduce basic marketing principles regarding marketing mix in tourismTo introduce students with basic methods, analyses and approaches to marketing strategies in tourism enterprises
To encourage students to think and develop appropriate marketing strategies for real Slovenian and international tourism enterprises/destinations.
Course syllabus
Introduction to tourism marketingMarketing services, marketing mix for services
Marketing environment in tourism
Tourist behavior and motivation
Marketing research in tourism
Segmentation, targeting and positioning in tourism
Price strategies in tourism
Marketing channels in tourism
Marketing communications in tourism
Brands in tourism
Tourism destination marketing
Destination brands
Course director(s)
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