Creative and innovative behavior management
Aims of the course
To acquaint students with the basic principles ofinnovative process and work. To train students in implementing creative ideas. To show how to (with an appropriate context at work) promote innovative behavior. To qualify the students for proper managing of creative employees in organizations and to provide appropriate context for optimum results of innovative behavior.
Course syllabus
1 What is creativity1.1 The aspects and the process of creativity
1.2 Creativity at the individual, group, and organizational levels
1.3 Context and factors of creativity
1.4 Creativity enhancement techniques
2 Transforming creative ideas into implemented innovations
2.1 Sources of innovation, Creativity and innovation networks
2.2 Building the innovation case, leadership for innovation
2.3 Implementation: Creating new products and services
2.4 Capturing the benefits of innovation
2.5 Potential negative aspects of creativity and innovation
Course director(s)
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