Database Marketing

Aims of the course

no description

Course syllabus

1. Data requirements for marketing purposes
2. Accessing and finding information
3. Overview and use of tools for information search
4. Commercial and non-commercial databases
5. Applicability of official statistics databases
6. Legal issues in the use of databases
7. Internal and external databases as a platform for marketing strategy development
8. Database marketing
9. Marketing strategy development and verification

Course director(s)