Tourism Development Planning
Aims of the course
- To learn about the reasons and the needs for planning in tourism development.- To learn about the methods of planning tourism development.
- To learn about the fields of planning and the entities involved in tourism development.
- To learn about individual cases of planning tourism development at home and abroad.
Course syllabus
1. Introduction2. Why to plan tourism development?
3. The role of natural, economic and social environment in tourism planning
4. Principles in tourism development planning
5. National, regional and local level of tourism development planing
6. Visionning, target setting and scenario analysis of future tourism developemnt
7. The importance of tourist demand
7.1. Target market
7.2. Positioning and USP
7.3. Image and branding
8. From targets to the realization of the development plans
8.1. Interaction of activities in tourism
8.2. Tourism policy measures
9. The importance oh human capital in tourism
10. Methods used in tourism planning
11. Implemenetation of tourism development plans
12. How to measure the realization of tourism development plans?
13. Case studies
Course director(s)
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