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Analysis for marketing decisions


Aims of the course

- To deepen the understanding of the needs of analysis for marketing, according to the company's market position, market development stage and changing supply and demand in selected market.
- To show how to obtain and analyze information necessary for strategic decisions in marketing and to answer the basic questions of where to compete and how to compete.
- To provide the necessary tools for the analysis of empirical data to enable participants to make better decisions with less risk to the business situations that require the development of marketing strategies.

Course syllabus

Introduction to analysis for marketign decisions
Analysis based on segmentation
Data science for marketers
Competitor analysis
Sales forecasting models
New product development based on conjoint analysis
Customer satisfaction measurement
Customer value and customer lifetime value
Searching solutions for unsatisfied customer needs, instrduction to consumer neuroscience
Predictive modeling
Analytics for marketing success
Analytics in digital marketing
External environment analysis for marketing decision making.

Course director(s)

  • LinkedIn: si.linkedin.com/in/vesnazabkar 
  • Twitter: twitter.com/vzabkar 
  • Skype: vesna.zabkar 
  • Office Hours
  • Thursday at 13:00 in P-331
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