Small Business Marketing

Aims of the course

- To develop competence for in-depth, comprehensive and critical analysis of advantages and disadvantages of small business marketing.
- To develop competence for application of marketing theory, concepts and analytical tools for solving problems and challenges, faced by small business.
- To strengthen competence for creative thinking and development of alternative solutions.
- To develop skills for clear oral and written communication, when identifying problem and justifying possible solutions.
- To develop competence for marketing planning in small business.

Course syllabus

1. Small business marketing management style
2. The impact of entrepreneurial characteristics on marketing in small firms
3. Stages of marketing development in small firms and internal competencies
4. Market positioning and competitive advantage
5. Marketing planning in small firms
6. Product management and innovation
7. Pricing and Marketing channels
8. Marketing Communication
9. Characteristics of services marketing
10.The importance of entrepreneurial marketing networks

Course director(s)