Service Design and Innovations in Tourism

Aims of the course

This course provides an understanding about the nature of the touristic experience and helps participants to critically assess the relevance and applicability of new approaches to delivering memorable tourism experiences. Having successfully completed this course, participants will demonstrate ability to:

- Actively participate in service design in design.
- Develop innovative customer-oriented products and services.
- Ability to present excellent justifications for pricing, marketing and selling decisions.
- Show excellent contribution to the work in project group.
- Critical thinking and sustainability orientation.

Course syllabus

1. Innovation fundamentals
2. Experience economy
3. Nature of touristic experience
4. Service design as a foundation for innovation in tourism products
5. Innovation ecosystem and data collection
6. Tourism product development process
7. Co-creation in tourism
8. Theming and storytelling
9. Sustainable innovations, smart innovations, digital innovations
10. Quality, safety and security
11. Tourism product marketing and selling
12. Pricing tourism products
13. Business model and innovative business models

Course director(s)