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Global Business Communication


Aims of the course

• GBC analyzes the role of culture in communicating with business people from different cultural backgrounds.
• Students gain awareness of the effects of culture and an understanding of cross-cultural concepts.
• Students learn to identify the major cultural characteristics that influence business practices and decisions around the world.
• Developing personal characteristics, based on different culture background awareness, since effective intercultural communication includes open-mindedness, curiosity, patience, and self-awareness.
• Developing a competence of “how do I foster learning and communication through a global perspective”
• Students explore the effects of culture in such areas as marketing strategies, negotiating, decision-making, leadership, and sales.
• Students critically analyze cultural dimensions.

Course syllabus

The basics of business communication
Persuasive communication: Psychological and social elements of communication.
Positive consequences of global environment
Persuasive communication using different assertiveness techniques
Cross-cultural communication
Business Etiquett
Business negotiations
Virtual meetings
Effective cross-cultural communication.

Course director(s)

  • Office Hours
  • Monday at 16:00 in P-313
  • Office Hours
  • Tuesday at 18:00 in P-348
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