Managerial Economics (ICPE)
Aims of the course
This course emphasizes the synthesis of economic theory, decision sciences, and the various fields of business administration studies. It examines how they interact with one another as the firm attempts to reach optimal managerial decisions in the face of constraints. A special emphasis will be made on how managerial decisions are actually made in the real world.Course syllabus
1. Economic Concepts of Strategy: Demand and Supply2. Theory of the Firm: Introduction to Pricing and Output Decisions
3. Vertical Boundaries of the Firm
4. Diversification
5. Internal Organisation
6. Market Structures
6.1. Entry and Exit
6.2. Strategic Commitment and Game Theory
7. Dynamic pricing policy.
8. Price discrimination
9. Strategic positioning and comparative advantages.
10. New business models
Course director(s)
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