Economic crises profoundly shape how we shop – from saving and cutting back to seeking ethical ways to consume. Based on a survey of 1,544 consumers from Poland, Hungary, and Slovenia, the study identifies three crisis-era consumer types: resilient shoppers with stable habits, crisis adapters focused on affordability, and ethical balancers who maintain their values despite constraints.
The article is accessible at the link upon registration:
https://doi.org/10.1108/IJOEM-12-2024-2246
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