Sport Management
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Duration
2 years
4 semesters
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Points
120 ECTS
per programme
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Title
MA
Master of Arts
Sport is a global industry where passion meets high-stakes business. The Sport Management programme transforms your love of the game into a strategic career, equipping you to lead in a sector that drives societal development and significant economic value. Ranked fifth globally, this is where you turn your drive into a profession.
Business meets sport science
Delivered jointly by the School of Economics and Business and the Faculty of Sport, this programme offers a rare fusion of elite business strategy and specialized sports insight. You will go beyond the basics to master the financial, marketing, and operational engines that power top-tier sports organizations, events, and facilities.
Your competitive advantage
We move beyond textbook theory to ensure you graduate with a toolkit ready for the global market:
- Industry-Grade Curriculum: Master the specific regulatory and commercial frameworks of modern sport.
- Tangible Skills: Gain hands-on experience in high-stakes decision-making.
- Elite Networking: Access a direct line to industry decision-makers and alumni.
- Career Security: Build a portfolio that fast-tracks your employment upon graduation.
Step into the arena: Real-world consulting
Theory ends where the field begins. Through our signature Research and Consultancy Project, you act as a lead consultant for major sports organizations. You won’t just study cases; you will solve live problems defined by actual clients.
Working with academic mentors and industry leaders, you will design research, analyze data, and pitch your strategies directly to top management. This isn't just a grade—it is your first professional win, building the public speaking confidence and analytical proof that employers demand.
The programme at a glance
- Duration: 4 semesters (2 years)
- Points: 120 ECTS
- Title: Master of Arts
- Study mode: Part-time
- Language: English
- Start of studies: October
- Application deadline: 30 June
- Tuition fee: €3,800 per academic year*
*For detailed information, please visit our Fees and Price list webpage.
Programme highlights
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5th
place (global) on Eduniversal 2023-2024 ranking
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29%
of foreign students
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86%
of graduates would recommend the programme to their friends and acquaintances
Curriculum
1st year
1st semester
- Management in Sport (10 ECTS)
- Ethical and Social Issues in Sport (6 ECTS)
- Organizational and Legal Issues in Sport (8 ECTS)
- Research Methodology (6 ECTS)
2nd semester
- Human Resource Management in Sport (8 ECTS)
- Marketing in Sport (8 ECTS)
- Finance and Accounting in Sport (8 ECTS)
- *Agency, Networks and Support Systems in Sport (6 ECTS)
- *Sport and Media (6 ECTS)
2nd year
1st semester
- Strategic Management in Sport (8 ECTS)
- Management of Sport Facilities (6 ECTS)
- Management of Sport Events (6 ECTS)
- Research-Consulting Project in a Sport Organization (10 ECTS)
2nd semester
- **Elective course (6 ECTS)
- Master's thesis (24 ECTS)
* Student selects one of the two offered courses.
** Students may choose any elective course within the UL SEB or any other higher education institution which is properly accredited and has at least 6 ECTS and it is a course within second cycle programme. The list of possible electives will be published at the beginning of the academic year.
Why study at UL SEB
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1%
we are among the top 1% of business schools in the world
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3
we are crowned with three international accreditations EQUIS, AMBA and AACSB
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95
We are one of the top 95 business schools in the Financial Times rankings
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63
Study and connect with students from 63 different countries
Career opportunities
Our graduates are trained to bridge the gap between passion and profit, stepping into leadership roles across the global sports economy, including:
- Sports Director
- Manager of a sports event
- Sports facility manager
- Athlete's manager/agent
- Head of Area
- Business consultant
- Sports marketing expert
- Social media expert
- Sports analyst
By combining specialized sports knowledge with rigorous business acumen, our alumni secure positions where they don't just watch the game—they run it.
Mode of study
We understand that in the sports industry, you cannot simply step away from the field or the office. This programme is exclusively offered as a part-time study, specifically optimized to fit the high-tempo schedules of active athletes, coaches, and working professionals.
Enrolment requirements and selection criteria
Students can enrol on the Master's degree programme in Management in Sport as long as they have completed:
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at least the first-cycle study programme, evaluated with at least 180 credits, in any professional field or an equivalent study programme obtained in accordance with the current regulations in the Republic of Slovenia or abroad.
Available Enrolment places
Available places for citizens of Slovenia and the EU:
Part-time study: 30
Available places for non-EU citizens:
Part-time study: 15
Available places for Slovenians without Slovenian citizenship:
Part-time study: 1
Selection criteria in the event of a restriction of enrolment:
If enrolment capacity is restricted, candidates will be selected on the basis of their average grade at the first-cycle study programme or bachelor study (70%) and the grade from the selection exam conducted by the selection board (30%).
Useful information and insights
Studying and living in Ljubljana
About Ljubljana & Slovenia
If you are looking for a green and safe oasis, Slovenia is the place for you. In this unique country, the Pannonian, Alpine and Mediterranean worlds meet and weave a tapestry of natural, cultural and culinary diversity. Ljubljana is one of the greenest and smallest capital cities in Europe and the economic and cultural centre of Slovenia.
Living in Ljubljana
Living in Ljubljana as a student is a unique and rewarding experience. The city is vibrant yet cozy, easy to get around, and full of student-friendly cafés, cultural events, and green spaces. With a strong international community, affordable living costs, and a safe environment, it’s easy to feel at home while studying here.
Studying at UL SEB
Student life is much more than just studying. It can be the best, most challenging, most stressful and most rewarding time of your life. Take a look at some practical information about what to expect as a student at UL SEB and what activities you can take part in.
We are here to help you decide
Whether you’re exploring your options or preparing to apply, we’re here to help.
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Get tailored programme details
Programme Chair
Tomaž Čater
Office hours
Monday at 16:00
Office: P-327
Announce your attendance at office hours by email by Friday at 4pm.