Obnašanje potrošnikov

Cilji predmeta

- To provide a definition and understanding of the concept of consumer behavior.
- To understand the development and application of economic development strategies particularly related to tourism.
- To develop an understanding of the concept of demand management
- To develop, using case analysis, a critique of existing economic development strategies, and demand management particularly related to tourism with a view to building a "best practice" model.

Vsebina predmeta

1. Introduction to Consumer Behavior
2. Consumer as Individual
3. Consumers in Their Social and Cultural Settings
4. Consumer Decision- Making
5. Economic Development Strategies (Branding Your Country/City/Event)
6. Demand Management- The Evolving, Growing Role of Destinations and Tourism
7. Case Studies of Key Tourism and Destination Initiatives

Nosilci predmeta