Strategic Management
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Cilji predmeta
To successfully deal with the critical issues and challenges in strategy development, strategy implementation, and strategic control. Some of the most challenging issues include:
• To participate in real-life workshop on designing strategies and devising tools for their implementation (Balanced Scorecard, 3rd generation).
• To learn how to reach consensus on strategic issues.
• To learn how to strategically influence human behaviour – to stimulate the efforts of the organization members and to channel these efforts toward the achievement of the organization’s strategic objectives (i.e., coordination of efforts).
To learn about the importance of alignment between strategy and organizational structure, as well as strategy and management systems (performance measurement systems and incentive systems).
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CLASS SCHEDULE AND INSTRUCTION MATERIALS
Session 1
Introduction to Strategic Management – Critical Issues and Challenges
Textbook: Jay Barney: Gaining and Sustaining Competitive Advantage 4th Ed. (Prentice Hall)
Additional book: W. Chan Kim, Renee Mauborgne (2005): The Blue Ocean Strategy
Session 2
Competitive Analysis
Understanding Industry Structure (Michael E. Porter)
Additional readings: W. Chan Kim, Renee Mauborgne (2005): The Blue Ocean Strategy – Chapters 1 and 2
Session 3
Evaluating Firm Strengths and Weaknesses: The Resource-Based View
J. Prašnikar, M. Lisjak, A. Rejc Buhovac & M. Štembergar (2008): Identifying and Exploiting the Inter-relationships between Technological and Marketing Capabilities, Long Range Planning
Sessions 4 - 7
Developing and Implementing Strategies with the Balanced Scorecard, 3rd generation (workshops)
Session 8
Designing Strategic Performance Measurement Systems for Strategy Implementation Simons. R. (2000): Designing Strategic Performance Measurement Systems for Strategy Implementation
Session 9 Cascading
Session 10
Implementing Sustainability Strategies Marc J. Epstein, Adriana Rejc Buhovac, Kristy Yuthas (2009): Managing Social, Environmental, and Financial Performance Simultaneously: What Can We Learn from Corporate Best Practices?
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